In a world dominated by data, algorithms, and market forecasts, the idea of using divination in business decision-making might sound unconventional—perhaps even eccentric. Yet, across history and cultures, leaders, generals, and visionaries have turned to symbolic systems to access deeper insight and sharpen their intuition. Today, a growing number of entrepreneurs and executives are quietly reintroducing these ancient tools into modern boardrooms. Why? Because business, at its heart, is as much an art as a science—and art often thrives on intuition.
What Is Divination, Really?
Divination is the practice of seeking insight through symbolic systems. It includes methods such as tarot, runes, astrology, I Ching, pendulum dowsing, and even dreamwork. Contrary to popular belief, it’s not about predicting the future with absolute certainty. Instead, it’s a process of tapping into subconscious knowledge, archetypes, and synchronicities—essentially, giving structure to intuition.
Think of it as decision support with a spiritual twist.
Why Use Divination in Business?
Here are a few compelling reasons:
- Enhanced Intuition: We all make gut decisions, especially when data is inconclusive or overwhelming. Divination tools can act as a mirror, helping to clarify what your instincts are already telling you.
- Creative Problem Solving: When teams are stuck, a symbolic prompt from a tarot card or an I Ching hexagram can shake up rigid thinking and open new perspectives.
- Vision Alignment: Tools like astrology or numerology can help business owners better understand their own cycles, timing, and personal archetypes—offering clarity on when to launch, pivot, or pause.
- Team Dynamics: Some leaders use astrology or Human Design to understand team members’ personalities and collaboration styles, fostering greater empathy and synergy.
- Decision Affirmation: When facing a high-stakes decision, a divinatory session can help confirm alignment with personal or organizational values.
How It’s Being Used
- Startups: Entrepreneurs are pulling tarot cards when deciding between pitches, branding ideas, or investment directions.
- Marketing Strategy: Lunar cycles and Mercury retrogrades are guiding content calendars and launch dates.
- Leadership Coaching: Coaches are integrating astrology charts to tailor leadership development to a client’s natural tendencies and growth cycles.
- Product Development: I Ching consultations are being used to uncover blind spots and ethical implications in product design.
Skepticism and Integrity
Naturally, this approach raises eyebrows—especially in industries rooted in logic and hard metrics. But embracing divination doesn’t mean abandoning critical thinking. The key is integration. Divination works best when paired with grounded analysis, not as a replacement but as a complement.
A wise practice is to treat divination as a co-pilot—not the pilot.
Getting Started
Curious? Here are a few simple ways to test the waters:
- Pull a daily tarot or oracle card and reflect on its relevance to your business challenges.
- Use a pendulum to explore yes/no questions when you’re feeling stuck.
- Study your business birth chart (based on the date and time you launched) to explore patterns and timing.
- Schedule team check-ins around moon phases to align with natural energetic rhythms.
In times of uncertainty, decision-making becomes both more critical and more difficult. Divination offers a timeless toolset that speaks to the intuition behind every spreadsheet and the soul behind every mission statement.
You don’t have to believe in magic to benefit from metaphor. You just have to be open to the idea that some insights come through symbols, stories, and synchronicity. And sometimes, that’s exactly the kind of clarity a business needs.